decision making

Strategies to help you make great decisions (even if you’re shy or anxious)

Back in the 80’s, I was able to participate in a Pepsi Challenge.  It was quite simple, you sipped two colas and chose your favorite.  For the non-cola drinkers, there was a serious conundrum.  How do you choose one over the other?  What makes one better than the other?  What do I like about Cola A versus Cola B?  How do you make such an important choice on the spot?  For most people, the choice was to go with the familiar or do a quick mental check and just go for it.

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